by Michael Shapiro | April 15, 2011

AIBTM organizers released details this week about the "Focus on Technology" sessions scheduled for their inaugural Americas Meetings & Events Exhibition, taking place June 21-23 in Baltimore. I'm interested to see how they'll handle the tech coverage and discussions at the show, particularly because in the past I have really enjoyed the tech seminars and exhibitors at EIBTM, in Barcelona, Spain.

Three tech sessions have been announced, all scheduled to take place on June 21 — "Education Day," as AIBTM has dubbed it. All educational seminars will occur on the opening day, leaving days two and three for the exhibition. The first session is entitled "Exploring the Benefits of Virtual Events: Engage Your Audience, Extend Your Reach and Measure Your Event," and well, the title says it all. It appears this session will take a fairly broad approach and tailor the content to virtual-event beginners. That could complement the coursework the Virtual Edge Institute intends to offer at the co-located PCMA Education Conference, as part of its recently announced Digital Event Strategist certification.
Up next is "Mobilizing Your Events," which will be presented by Olivier Delerm of Certain Software. Delerm will address the benefits of mobile event apps, as well as some do's and don'ts for going mobile. Certain Software takes an interesting approach with their mobile tools, deeply integrating them into a broad, multifunctional meetings-management platform. Delerm should bring some good insight, then, into developing an overall, well-integrated mobile strategy.
The final session, "Behind the Scene of a Successful Event: Seven Ways Technology Can Boost Your Success," will touch on a number of tech trends in the event world, including those named above as well as social media and effective event websites. I'm told more details about the program will become available in the coming weeks, so check back.