by Michael Shapiro | May 23, 2011

Update: PlannerTech organizers have expanded the capacity to 150 attendees (plus space for 50 invited guests and media). The 150 slots are full, but there is now a waiting list. New registrants will be placed on that list and notified if space opens up.

If you haven't yet registered for PlannerTech, a free, one-night event-technology gathering in New York City on Thursday evening, June 9, you should do so quickly. Only "five to 10 slots" out of 100 are still open, say the organizers. If you have registered, either you or someone you love is probably active on Twitter, and likely a user of the #eventprofs hashtag; nearly all of the marketing for the event has taken place there.
The brainchild of Liz Mazzei, who heads up sales and marketing for New York City-based Pogby (an online portal for booking event venues), PlannerTech is a New York Internet Week event that offers an introduction to 10 different planning technology suppliers as well as the opportunity to network with those suppliers and fellow planners. As Mazzei tells it, she wanted to create the event because nothing like it exists -- and because the world of event technology can be a vast and confusing place. The folks at Pogby know technology, but not "how to throw an awesome shindig," so Mazzei enlisted New York City-based planner Liz King of Liz King Events, a tech- and social media-savvy planner with a sizeable Twitter following and a significant presence in the #eventprofs community. With assistance from Pogby and new independent planner Christine Upton, King has put together the inaugural event in short order -- Mazzei first approached her in April.
PlannerTech will take place from 6 to 9 p.m. at the Roger Smith Hotel in Midtown Manhattan. An organization showcase takes place during the first hour, in which each of the 10 exhibiting suppliers will have four minutes to introduce their product or service. From 7 to 9 p.m. attendees will have the opportunity to network, play with or demo the technology in question, read a live Twitter feed of the event, have pictures instantly uploaded to Twitter, play Ping-Pong and/or enjoy drinks on the rooftop.
Mazzei says she wanted the event to be "like the Internet" -- free for all and filled with a wide variety of information. That variety is certainly evident among the list of showcase organizations, which run the gamut from booking portal to virtual-event platform to iPhone app to industry blog, for starters. Presenters will include Event Farm, Event Leadership Institute, Hashable, IML, Pogby, ShareSquare, Social27, SuperPlanner, Swig Productions and Viktorix.
For interested parties outside of NYC -- or who simply didn't register in time -- the event also will be streamed live, thanks to the in-house technology at the Roger Smith Hotel and the Social27 platform. You can register for either the in-person event or the live stream at PlannerTech's registration page. You can also begin following the online conversation on Twitter, via the #plantech hashtag.