share
by Michael Shapiro | July 2, 2012

Demand for do-it-yourself webcasting tools is strong and growing, at least according to communications-platform provider ON24. That company's Webcast Elite platform, which debuted in November (see "Elite for All: ON24 Releases DIY Webcasting"), has gained traction among clients faster than any of ON24's previous products, the company says. More than 100 customers have put Webcast Elite to use in the past six months.

Demand would appear to be growing for that DIY approach across the board, as another virtual-communications competitor released its own version last month: TalkPoint introduced Convey, a self-service webcasting tool that puts broadcasting power in the hands of anyone with a videoconferencing unit, encoder, webcam -- or just a telephone line and an Internet connection.

ON24 this week announced a free trial for those interested in putting Webcast Elite to the test. For two weeks, potential clients can produce an unlimited number of webcasts, with up to 50 attendees for each, for no charge. There's no expiration date set on that offer, the company said. So if you're looking for some affordable technology for an upcoming virtual meeting, it might be a good time to test-drive ON24's contribution. As for DIY webcasting tools in general, I welcome your feedback: Do you or your clients prefer to have that kind of control over your webcasts?