Wed, Mar 14, 2018 2:00 PM EDT

 Does going green have to include red ink? It turns out that planning an earth-friendly event can be good for your organization's bottom line, while doing the right thing for the planet. Learn which best green practices will make you a cost-conscious star.

Sarah J.F. Braley, Senior Editor, Meetings & Conventions

RegisterNancy Zavada - Founder & President, MeetGreen
A childhood love of the outdoors and its inhabitants started Nancy Zavada on her road to becoming one of the meetings industry's top experts on green meetings. In 1994, Zavada launched the Portland, Ore.-based planning firm that is now MeetGreen, and later co-founded the Green Meeting Industry Council. Her company offers planning services and tools to help organizations cut waste, lower carbon footprints and more. The MeetGreen toolbox includes the MeetGreen Calculator, which helps planners benchmark the sustainable elements of their gatherings. Zavala was including on M&C's original list of the Top 25 Women in the Meetings Industry and MeetGreen has been cited as one of M&C's Best Places to Work in the Meetings Industry

RegisterMariela McIlwraith, CMP, CMM, MBA, director of industry advancement for the Events Industry Council
Mariela McIlwraith leads the organization's Sustainability and Industry Insights Initiatives. Mariela is also the coauthor of Ethics and Corporate Social Responsibility in the Meetings and Events Industry, a part of the Wiley Event Series; is the executive editor of the Events Industry Council Manual, 9th Edition; and coauthor of Meet Better: 167 Easy Ways to Make Your Events More Environmentally and Socially Responsible. She was a recipient of the 2016 Events Industry Council's Pacesetter Awards.