by Edited by Lisa A. Grimaldi | August 01, 2012

Band at Austin airportIf most of your attendees are flying in on the same day and into the same airport, greet them with an unexpected treat: musical entertainment that showcases local talent. For example, the organizers of South by Southwest tapped the Austin-Bergstrom International Airport's "Music in the Air" program ( to liven arrivals for its annual event in the Texas capital. To arrange similar events, contact the local CVB and/or destination management companies.