by Jonathan Vatner | April 12, 2010

Penn State mug


For 10 VIPs staying at Lake Lawn Resort ( in Delavan, Wis., sales manager Steve Normington did some sleuthing (via the Internet and assistants) to find out what colleges they attended. Then he bought mugs and steins with their alma maters' logos and left them in their rooms with a welcome snack. "The meeting planner said that even months later, they were still talking about it," Normington reports. Football Fanatics offers a huge selection of mugs, glasses, etc., at a variety of price points. (866) 665-7037;