New York City-based event planning company Sequence Events sent out "Event Survival Kit" packages to colleagues and clients around New Year's to stay top-of-mind for the upcoming year. The package included a variety of items, and a decal on the box explained what each was for. Among the contents:
Pedometer: "To prove that event planning is a suitable substitution for the gym."
Bottle of Relax Riesling: "The antidote to a stressful day is liquid medication. Apply liberally."
Scented Candle: "When burning the candle at both ends, remember the sweet smell of success."
Creativity sand: "Hit a creative block? Take 10 and go straight to the sandbox."
Event countdown clock: "In case of impending event, every minute counts."
Corporate jargon flashcards: "Pick a card, any card, and instantaneously sound like you know what you're talking about."