by By Jonathan Vatner | April 20, 2009

Drink MenuFor the recent launch of the new line of Carrera sunglasses, The BMF Media Group (212-591-0101; saved some cash by asking Skyy Vodka to sponsor the bar. By posting a short menu of creative Skyy cocktails, BMF made it easier on attendees to pick a tasty drink, allowed the bartenders to prepare the mixers in advance, gave Skyy an extra shot of promotion and, ultimately, sped up the bar line.