by Edited by Lisa A. Grimaldi | January 25, 2012

handshakeTo keep them happy, consider making a staff member responsible exclusively for the care, feeding and communication of/with sponsors. According to William Chipps, senior editor of the IEG Sponsorship Report, it is more cost-effective and efficient to invest in a relationship with the sponsor than having the sponsor not renew their support, and forcing you to find a replacement. (800) 834 4850;