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by Jonathan Vatner | January 20, 2011

Handshake, meeting, event, trade show, conventionIf you don't sell out your trade-show floor, consider renting the extra space (at a discount) to exhibitors for extra one-on-one meeting space. If a whole area threatens to be empty, it might be a perfect place for a new-product lounge (which an exhibitor could sponsor). Thanks to Belinda Keota, CMP, meeting manager at the Produce Marketing Association (pma.com), for the idea.