by By Jonathan Vatner | July 09, 2009

five dollarsTo boost trade show foot traffic , try a cash giveaway like the one MPI is doing this weekend at the World Education Congress. Every hour, organizers draw a name at random from everyone on the trade-show floor (detected by RFID technology), and the winner gets $500. Can't come up with the cash this tactic requires? MPI got the Peabody Orlando to sponsor the giveaways.