share
by Jonathan Vatner | January 18, 2011

Trade show floor design, meeting, event, conventionThe classic trade-show layout with long corridors is certainly the most space-efficient way to organize booths, but it isn't the most exciting for exhibitors and attendees. Traci Brown, president of Red Cedar Marketing (215-635-3016; tradeshowinstitute.com), based in Cheltenham, Pa., came up with a "zone" idea, a design shaped like a flower: Petal-shaped zones, lined with booths, branch off from a central common area, from which attendees can see the entire show. Each zone has a separate theme (your exhibitors probably fall into categories naturally); to make extra money, allow companies to sponsor the zones and produce entertainment in them. "We want it to feel like a carnival or circus," says Brown.