Choosing a Keynote

Relevance to the audience is a top priority when choosing a keynote speaker, followed by cost, according to the 114 meeting professionals who responded to a recent M&C survey. More than half of planners typically pay less than $5,000 for a keynote speakers. For a list of the best speakers your peers have heard in the past two years, visit mcmag.com/webexclusives. MC13% of meeting professionals do not pay speakers.

3% budget more than $50,000 for a big-name keynoter.

81% say topics related to their organization’s industry are highly regarded by attendees.

8% report that political presentations get high marks.

55% often find good speakers from events they attend.