May 13, 2015 | 2:00PM EST
Maximizing Attendees' Social Media Skills
Turning attendees into brand ambassadors is one surefire way to build buzz before, during and after your event. Planners discuss how to get event-goers to snap, post, share, tweet and spread the word. Plus, learn new ways to measure the success of your social media efforts.
Moderator: Michael J. Shapiro
Sponsor: Visit St. Petersburg
CMP Credit: I. Marketing, 1 Hour