by Michael J. Shapiro | January 19, 2018
United Airlines will begin rolling out an international premium-economy class later this year, called United Premium Plus, according to a blog post from United CEO Oscar Munoz and president Scott Kirby. The option, which will be available on select international flights, will provide more space, comfort and amenities. Among those amenities will be china dinnerware, free alcoholic beverages, a Saks Fifth Avenue blanket and pillow and an amenity kit. 
United is playing catch-up with its primary competitors with the new seating class. American Airlines Premium Economy seats already are offered on various planes in its fleet, including 777-300s, 787-9s, A330-200s and some 777-200 craft that fly internationally and to Hawaii. Delta's Premium Select, meanwhile, is available on some international routes on its A350 planes. Each offers extra legroom and similar amenities.
Other new features in the works at United include the addition of free personal-device entertainment to all of the flights that currently offer DIRECTV, which means that all flights with at least 70 seats will have at least one free entertainment option. The carrier also is upgrading hardware and software aboard its planes in order to improve the in-flight WiFi experience, and plans to roll out next-generation, high-bandwidth satellite WiFi in the coming years.
The airline also will be adding more United Polaris business-class seats this year, and opening new United Polaris lounges in San Francisco, New York/Newark, Houston Intercontinental and Los Angeles this summer and fall. Many United Club spaces will be renovated and upgraded as well.