by Allen J. Sheinman | May 01, 2018
Chicago and Orlando are tied as the major U.S. cities most planners have considered or would consider using as a meeting location, cited by 67 percent of meeting professionals in a new study from STR. Those destinations are followed by Washington, D.C. (66 percent); San Diego (64 percent), and Las Vegas (62 percent), to round out the top five.
The findings appear in the latest DestinationMAP survey, conducted every two years by STR, the Hendersonville, Tenn.-based research firm that tracks supply and demand data for multiple market sectors, including the global hotel industry. This year's results were based on completed surveys from 865 planners who have worked on gatherings of 100+ attendees and considered at least three of 40 major North American meeting markets in their site-selection process.
The study also found that destination preference varied by type of planner polled. Association planners, for example, are more likely to consider (and use) Washington, D.C., compared to their corporate counterparts, while corporate planners are more likely to consider and meet in New York City (ninth on the list of most-considered cities). Third-party planners have broader preferences and are more open to selecting almost all of the 40 major markets than the other two groups.