by Lisa A. Grimaldi | December 06, 2017

Destination Southeast, hosted by the Northstar Meetings Group, took place in Miami Dec. 3-6 at the elegant Nobu Eden Roc Miami Beach. The event, which had been rescheduled from September due to Hurricane Irma, gave 77 meeting professionals the opportunity to meet with 77 suppliers to discuss their needs across the entire spectrum of event planning, and offered content-heavy educational sessions devoted to the future of meetings and the evolution of technology.

Highlights included a presentation on "The Future of Meetings Is Now - Are You Ready?" delivered by best-selling author and work/leadership expert Cheryl Cran. Sponsored by the Goodman Speakers Bureau, Cran shared insights into what planners need to do stay on top and ahead of the curve to keep their audiences engaged, namely by addressing all four senses and taking into consideration their emotional, generational, cultural, gender-specific and creative intelligence. As to the future of meetings, Cran expects an increasing reliance on cobots (cognitive robots), facial-recognition technology and more personalized content.
In another lively session, PRG executives Donny Neufuss, director, business development/vertical market leader of eSports Americas, and Jim Kelley, vice president, sales and industry relations, presented "Fear Not: You Can Master Meetings Tech," educating the audience on low- and high-tech meetings technology. They urged planners not to invest in the latest electronic advances for events without researching them first and considering whether they are right for their events. They also explained newer marvels, such as virtual and augmented reality, and how these could be effectively incorporated into an agenda.

Other activities included a tour of Marlins Park, home of the Florida Marlins baseball team, which allowed the group to experience the vast range of event spaces a stadium can offer. Networking sessions held poolside at the Nobu Eden Roc and festive gifts from outfitter Tommy Bahama and sunglass purveyor Maui Jim completed a productive sojourn in Miami.


Click here to find other hosted-buyer events from the Northstar Meetings Group.