by Allen J. Sheinman | March 22, 2018
Among all the reasons why meeting planners would avoid a destination, unsanitary conditions and bad publicity are particularly troublesome, according to a new study from STR, the Hendersonville, Tenn.-based research firm that tracks supply and demand data for multiple market sectors, including the global hotel industry.
 
STR's research found that when it came to environmental deterrents to site selection, unsanitary conditions (cited by 86 percent) and an unsafe environment (84 percent) led the pack, followed by high hotelroom costs (63 percent), "inappropriate for business meetings" (60 percent) and high F&B costs charged by the venue (59 percent).
 
In terms of a site's public image, 45 percent of corporate, 51 percent of association and 51 percent of third-party planners said they are "very likely" to rule out a destination due to bad press. Adding those who are "somewhat likely" to avoid a bad-mouthed site brings the numbers up even further, to 91 percent of corporate, 89 percent of association and 90 percent of third-party planners.  
 
These findings appear in the new STR DestinationMAP survey, conducted every two years. This year's results were based on completed surveys from 865 meeting professionals who have planned gatherings of 100 or more attendees and considered at least three of 40 major North American meeting markets in their site-selection process.