by Sarah J.F. Braley | March 16, 2016

The U.S. Travel Association has named travel expert and Travel Channel host Samantha Brown as an ambassador for the organization to the travel industry. She is charged with giving consistency to U.S. Travel's voice at its signature events and programs, including National Travel and Tourism Week and Project: Time Off, an initiative that encourages American workers to take all the vacation time to which they are entitled.

"Travel has provided me with the best job in the world," said Brown in a statement. "And U.S. Travel plays such a pivotal role in our ability to travel. I'm elated to serve as an ambassador to the industry that has meant so much to me and touches so many lives on a daily basis."

Brown's first endeavor is an endorsement of "Travel '16" for this year's presidential election, a promotion for National Travel and Tourism Week 2016. Brown also will speak at Project: Time Off's Upside of Downtime Forum later this year.

"Samantha Brown is synonymous with travel. For more than 15 years, she has inspired millions, within the U.S. and around the world, to experience the magic of travel," said Roger Dow, president and CEO of the U.S. Travel Association. "Samantha is an important voice to add to U.S. Travel's chorus that travel is essential to our economy, job creation and personal well-being." 

On Brown's new show on the Travel Channel, 50/50, she and Chris Grundy ask strangers, "Can you leave right now?" If they say "yes," they go on a two-day vacation worth $50,000.