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May 19, 2016
After 35 years of marketing Albuquerque, N.M., to visitors and groups, the organization formerly known as the Albuquerque Convention and Visitors Bureau has changed its name to Visit Albuquerque in order to more clearly communicate its mission, the bureau announced last week at its annual meeting.

"The new name is symbolic of not only a new chapter for the organization, but it is also in keeping with a national trend among destination marketing organizations," said president and CEO Tania Armenta.

As Armenta indicated, Albuquerque is only the latest in a long string of DMOs that have changed their names in a similar fashion. Other cities that have likewise changed their monikers to incorporate the word "Visit" include Denver, Houston, Orlando, Seattle and Tucson.

"We're excited to make the shift to a new name because it is action-oriented and makes it easier for others to understand our purpose as the official visitor and convention marketing organization for the city of Albuquerque," Armenta continued.

Also at its annual meeting, Visit Albuquerque unveiled Viewfinder, an interactive apparatus that will showcase Albuquerque's best assets in the form of a 360-degree video. Viewfinder will be set up in strategic locations in targeted cities like Dallas, Phoenix, San Diego and Chicago. The bureau also unveiled new statistics at the meeting, reporting that every year Albuquerque greets approximately 6.2 million visitors, generating more than $2 billion in spending and producing more than $69 million in local taxes.