by Lisa A. Grimaldi | August 14, 2013
The Atlantic City Visitors Authority and the Atlantic City Alliance, a nonprofit entity funded and overseen by the city's 12 casinos, have extended their incentive program to attract groups and meetings through 2016. The venture spends $1 million a year on the efforts. The incentives can be used in any number of ways to defray expenses that "can get in the way of a meeting planner," according to Liz Cartmell, president of the ACA. Transportation from the airport, receptions, rent, electric bills, and food-and-beverage expenses are some of the costs that might be subsidized. The incentive program is part of Atlantic City's "Do Anything, Do Everything, Do AC" campaign. To qualify, new groups or meetings (or groups that have not met in Atlantic City for three years) must come to the city between 2013 and 2016 and generate a minimum of 1,000 Atlantic City room nights. Full details are available at