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by Lisa A. Grimaldi | December 12, 2012

The Atlantic City Alliance, in collaboration with the Atlantic City Visitors Authority, has launched a program to attract groups and meetings in 2013. Funding for the campaign is being provided by the destination's 12 casino resort properties. The convention incentives could be used in any number of ways to defray expenses that “can get in the way of a meeting planner,” according to Liz Cartmell, president of the alliance. Transportation from the airport, receptions, rent, electric bills, and food and beverage expenses are some of the costs that might be subsidized, she told M&C. The $1 million incentive program is part of Atlantic City's "Do Anything, Do Everything, Do AC" campaign. To qualify, new group or meeting business booked must take place in 2013 and generate a minimum of 1,000 room nights. Full details are available at meetinac.com.