Kevin Dallas has been named CEO of the Bermuda Tourism Authority. Dallas, a Bermuda native who most recently served as the chief product and marketing officer for tech firm Worldpay Group, will take over the post in January 2017, after current CEO Bill Hanbury completes his contract.
"The Board of the BTA is pleased to welcome back home our next chief executive officer, Kevin Dallas," David Dodwell, chairman of the BTA, said. "Kevin is a proud Bermudian who distinguished himself from a talented slate of candidates. His unique combination of global credentials and experience encompasses market development work for South African Tourism, as well as consultancy and executive roles in product and marketing within the digital domain."
"In the new digital tourism game, the BTA will gain even further ground in digital platforms like AirBnB, Expedia and Google with Kevin's expertise, so we can play to win," said Dodwell. "Kevin Dallas is a proven leader in cutting-edge digital marketing and strategy at an innovative global technology company where he learned the inner workings of the online travel industry. We are thrilled that he is bringing this expertise to the BTA."