by Lisa A. Grimaldi | September 19, 2013
According to Destination Marketing Association International's 2013 DMO Organizational & Financial Profile Study, the average destination marketing organization's budget broke the $3 million mark this year, a 3 percent increase over 2012 budgets. Among other findings: A significant percentage of growth can be attributed to an increase in public investment, which grew an average of 4 percent to $2.4 million, with 79 percent of DMOs receiving public funds in the form of hotel taxes. DMAI surveyed 220 DMOs in Canada and the United States. Other public fund increases were generated by tourism improvement district fees, marketing district assessment or voluntary marketing fees. The report is available for purchase at