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by Lisa A. Grimaldi | July 25, 2012

 A new study by Destination Marketing Association International reveals that destination marketing organizations influence nearly one out of every five (19 percent) of group rooms booked. DMAI's study of "nearly" 100 DMOs,  conducted in conjunction with Tourism Economics, also revealed that in 2011, DMOs booked 37.5 million room nights for future events, and 35.6 million group room nights occurred in 2011 as a result of DMO sales-and-marketing efforts. In a release about the study, DMAI president & CEO Michael D. Gehrisch said, "Destination marketing organizations play a significant role in the group meetings business; Approximately 275 cities and towns across the United States rely upon the sales-and-marketing efforts of DMOs to attract events to their destination."