May 18, 2018
Destination DC, the official destination marketing organization for Washington, D.C., has launched its new International Business Events Council, the latest iteration of the advisory council that it formed several years ago to assist it with strategic planning and business development.

Comprised of influential industry association leaders, professional congress organizers, association management company representatives, association executives, business-to-business event owners and organizers, major corporate and incentive agencies, and heads of event departments that have knowledge of international business events, IBEC will support DDC's international convention sales team by advising on current conditions in international markets and assisting with prospecting new business there.

"As we continue to focus on selling D.C. differently, the revamped IBEC will allow us to tap into broader international insights from experts who can assist with market development for DDC," said Elliott L. Ferguson II, president and CEO of the convention and visitors bureau.

New to the IBEC is Eduardo Chaillo, global general manager for Latin America at Maritz Global Events, who brings to the group insight on trends, statistics and development opportunities in Latin America.

"I'm honored to be a part of the newly-evolved IBEC and engage in an informative dialogue with other members to help strengthen DDC's market approach," said Chaillo. "At Maritz Global Events, we recognize the importance of staying current with trends in the international business events industry and are excited to help DDC and other IBEC members understand global meetings participation and access new market opportunities in our great city of Washington, D.C."

Chaillo joins existing council members such as Thomas Reiser, executive director of the International Society on Thrombosis and Haemostasis.

"As a current member of the IBEC, I'm excited to see how new and innovative approaches will be applied to evolve the council and contribute to its impact," said Reiser. "Among these new formats are 'think tank' style discussions during in-person meetings and smaller group sessions to generate more ideas that will support the work of DDC's international convention sales team and advance the way we think about marketing DC as a meeting destination."

IBEC will focus most on generating business for the U.S. capital, from its top international meetings markets -- the United Kingdom, India, Japan and China -- as well as from its key industry verticals: technology, biotech/pharma, education and medical.

"Our revamped IBEC has the potential to bring broader international insights to assist with booking additional business," said Melissa Riley, vice president of convention sales and services for the DDC.