Los Angeles Creates New Marketing District
The Los Angeles City Council has unanimously voted to create a citywide Tourism Marketing District to boost funding for tourism. The measure, expected to bring in $11 million a year for luring business and leisure travel to the city, involves implementation of a 1.5 percent charge per room night at hotels with 50 rooms or more and will go into effect this fall. Eighty percent of hotels affected voted in favor of the program. “This new Tourism Marketing District is a smart, strategic and non-tax investment that will support new and existing jobs and provide crucial resources to market L.A. and attract more visitors to the city,” said Mayor Antonio Villaraigosa in a statement. Already, the city sees nearly 26 million visitors each year, contributing $12 billion to the local economy and creating $160 million in tax revenue. LA INC., The Los Angeles Convention and Visitors Bureau, will administer the program. “We intend to bring the city’s top talent to put these new financial resources to work,” said LA INC. president and CEO Mark Liberman in a statement.