Visit Oakland, the California city's destination marketing organization, has appointed Alison Best as its new president and CEO. Best, who spent more than five years in executive positions at the Santa Monica Convention and Visitors Bureau, began her new job yesterday. "On behalf of the board of directors, we are extremely excited that Alison will be joining Visit Oakland as the new president & CEO," said Sima Patel, Chair of the Board for Visit Oakland for Visit Oakland. "Alison has extensive experience in the tourism industry and will be a great asset to the organization." Best, a native Canadian, also has worked with Tourism Whistler and attended the Canadian Tourism College in Vancouver, BC, earning a diploma in tourism and host training.