by Lisa A. Grimaldi | October 18, 2017
NYC & Company and Tourism Toronto have signed an official two-year partnership to boost tourism between their respective cities. Through the alliance, the two organizations will exchange marketing assets and share best practices in tourism marketing. Canada is New York City's third largest source of international visitors; last year, the city welcomed 928,000 Canadians. In 2017, that number is projected to grow to 938,000. Toronto welcomed 2.8 million American visitors in 2016, marking the eighth consecutive year of growth from the U.S. market.
"This is Toronto's first city-to-city partnership, and New York City makes the ideal partner," said Tourism Toronto president and CEO Johanne Bélanger. "Toronto and New York City are the financial, entertainment and cultural centers of our two nations, and this partnership goes a long way to share our big-city experiences with each other's residents and visitors. Both cities are similarly built upon diversity and inclusion, and we are proud to showcase that sense of welcome to the world together." 
Fred Dixon, president and CEO of NYC & Company, stated, "Today, we are proud to sign a first-ever partnership with Toronto, our fantastic neighbors to the North. New York City and Toronto share so much in common and both cities wholeheartedly embrace their diversity and multicultural dynamism, positioning both destinations as attractive and welcoming hubs for global travel. We look forward to cultivating our city-to-city collaboration with Toronto over the next two years and using the expanded relationship to boost more travel between Toronto and New York City."

To celebrate the partnership, Air Canada just launched a sale with fares from New York City to Toronto starting at US$87 one way, and from Toronto to New York beginning at CAD$155 one way, for travel through Feb. 15, 2018; tickets must be booked by Oct. 23.