by Lisa A. Grimaldi | May 15, 2017
Orlando hosted a record 68 million visitors in 2016, according to Visit Orlando, the city's destination marketing organization. George Aguel, left, the DMO's president and CEO, announced the milestone last week during his group's annual luncheon celebrating National Travel and Tourism Week.

"As a creative way to say thank you to these visitors, we also launched a destination-wide thank-you campaign that has never before been done," said Aguel. "Visit Orlando worked with the tourism industry and community leaders to hand-write 3,144 personal thank-you cards, and officially set a Guinness World Records title for most thank-you cards collected in one day. The cards will be mailed to actual visitors who supported the destination in 2016."

The event kicked off a Visit Orlando campaign -- #OrlandosBIGThankYou -- that will run through the remainder of the year to thank millions of guests via Visit Orlando's social-media channels, marketing communications, destination websites and member programs, along with the hand-written notes. 
 
In an exclusive interview, Aguel told M&C that visitor growth is expected to increase. "Our destination's philosophy of continuous innovation and investment by our tourism community places Orlando on the path toward future record-breaking achievements," he said. "2017 brings a full year of new theme-park attractions, resorts and festivals, and the hosting of several iconic sporting events."