The Peoria Area Convention and Visitors Bureau in Illinois has appointed Don Welch as its new president and CEO. Previously, Welch has held positions as vice president of the Hotel Pere Marquette and director of finance and general manager for the Peoria Civic Center. "The Peoria area is entering into an exciting era for hospitality and visitors," said Welch. "I am looking forward to working with the dedicated staff, board of directors and members of the area hospitality community to market our region as the destination of choice." Additionally, Sue Atherton has been hired as vice president of sales and marketing for the PACVB. Atherton brings an extensive background in communications, sales and marketing to her position.