by Michael C. Lowe | January 09, 2013

 The San Diego Convention & Visitors Bureau has changed its name to the San Diego Tourism Authority in hopes that the switch, effective Jan. 1, will better communicate the organization's role as the official travel resource of the San Diego region. "Our new name is direct, easy to understand, memorable and recognizable, which is vital as San Diego becomes more visible on the global tourism stage," said Joe Terzi, president and CEO of the organization. "The new name also speaks to the key role our organization plays as the authority on all things related to our region's tourism industry."