share
by Lisa A. Grimaldi | July 06, 2011

 The Scottsdale (Ariz.) Convention & Visitors Bureau has launched a promotion, "Come to Work, Come Back to Play (on us!)," that gives attendees a free night's stay on a return trip to the destination. According to Brent DeRaad, the CVB's executive vice president, the campaign is designed to "influence meeting planners to consider Scottsdale for their next event, while a planner can use the program to attract more attendees, and our resorts and hotels have the opportunity to generate additional revenue from repeat guests." Research conducted by the bureau found that repeaters spend fully 12 percent more per night than first-time visitors. The program is available for meetings with a minimum of 25 room nights booked on peak night at one of 15 participating properties; the events must must be booked through the CVB and are based on noncommissionable rates. Via the initiative, each attendee will receive a certificate from the host hotel to stay two nights and receive the third night free from May through September within one year of the meeting. The promotion is available to new meetings booked by June 30, 2012, and that take place by Dec. 31, 2012.