by Lisa A. Grimaldi | May 19, 2017
Three key organizations in Singapore -- Changi Airport Group, Singapore Tourism Board and Singapore Airlines -- have launched the second edition of the Singapore MICE Advantage Program. The joint initiative, which aims to provide a seamless Singapore business-event experience for planners and visitors, expands upon the first SMAP initiative (which ran from 2013-2016), adding new partners, airport terminal JetQuay and ride-sharing giant Uber. Among the offerings are customized support through STB's Business Events in Singapore program and facilitation for event organizers; value airfare from four carriers -- Singapore Airlines, SilkAir, Scoot and Tigerair; and discount delegate rates on Uber.

Special delegate arrivals can be arranged at premium airport terminal JetQuay, which caters to VIPs, while attendees arriving Changi Airport can visit a complimentary welcome desk and receive shopping and dining vouchers and complimentary WiFi router rentals. SMAP applies to qualified events that are considering Singapore as a host destination. Applications can be sent in from now until Dec. 31, 2019, with events taking place before Dec. 31, 2025.
In addition to the enhanced SMAP Program, the In Singapore Incentives & Rewards program for Europe and North America will be extended through 2017. INSPIRE, first launched at IMEX Frankfurt in 2016, was designed to showcase Singapore to corporate-meeting and incentive-travel groups. This year's program offers attractive airfare offers and unique cocktail experiences.
"Even as Singapore retains its top Asian city ICCA ranking, we are constantly looking for ways to stay ahead of the curve by enhancing the Singapore MICE experience," said Melissa Ow, deputy chief executive for the STB. "We are pleased to be able to enhance the existing SMAP and INSPIRE Programs with like-minded partners to meet the industry's evolving needs, and to make their business-events experience in Singapore more seamless and memorable. We are confident  that such  efforts will  help sharpen Singapore's value proposition in today's competitive tourism landscape."
View the SMAP brochure and INSPIRE for details of each program.