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May 10, 2016
The Singapore Tourism Board has joined with Singapore Airlines and the management of Changi Airport Singapore to offer a new incentive program aimed at attracting more meeting and incentive groups from North America and Europe.

The In Singapore Incentives & Rewards (INSPIRE) program combines "attractive" group airfares with a choice of a complementary tour focusing on local culture or a cocktail party at a top venues around the city-state. The Singapore Tourism Board launched INSPIRE on the heels of last year's Society for Incentive Travel Excellence Index Benchmark Study, which found that incentive travel budgets would be up in 2016 and that there is a growing desire among participants (and really all travelers) to personally experience the indigenous culture of the destinations they visit.

"We are using the dynamic and diverse backdrop of Singapore to help planners create more culturally immersive experiences for their events," said Kershing Goh, regional director of the Singapore Tourism Board Americas. "The 12 complimentary experiences we have curated show the heart and soul of the city and include the role of feng shui in Singapore's stunning architecture, behind-the-scenes business tours that demonstrate urban planning, and where to sip sunset cocktails while soaking in the perfect skyline view."

INSPIRE previously was available only to groups from China and India.

Along with special group rates and other in-flight benefits on Singapore Airlines, eligible groups will receive complimentary air tickets for every SGD50,000 (or US$37,000) spent. At least 20 participants and a three-night stay in Singapore are required.

The experiential reward choices include a cocktail party of one of six historic or rooftop venues, such as the famous Long Bar at the Raffles Singapore, where the Singapore Sling was invented in 1915, or the open-air Supertree by Indochine, which is set high above the Gardens by the Bay and offers incredible city views. Along with the feng shui tour, another option is the Makan Makan ("Let's Eat") tour of the many cuisines and small food factories in Singapore.