by Alex Palmer | September 17, 2019

The destination marketing organization for Canada's largest city has a new leader. Tourism Toronto has announced that Scott Beck will take over as president and CEO of the organization beginning Oct. 15. Beck assumes the position following 14 years as president and CEO of Visit Salt Lake in Salt Lake City, Utah.

Beck also brings experience from the broader destination marketing industry. He served on the executive committee for Destinations International, the association for convention and visitor bureaus, for six years and as the organization's international board chair from 2014-2015.

Scott Beck
"To say that I am excited about the opportunity to join the highly respected team at Tourism Toronto is an understatement," said Beck. "Toronto is an incredible destination, one that I've followed closely during my many years in this industry. The beauty of the city, the diversity of the community and the world-class tourism infrastructure -- all of this will be a true pleasure to promote to the world."

Before joining Visit Salt Lake, Beck worked in the hotel industry for 18 years, most recently with Ocean Properties Ltd. as the general manager of the Salt Lake Marriott City Center. This role gave Beck experience working with Canada, spending time in British Columbia and Alberta, working on a task force with Atlific Hotels, OPL's Canadian affiliate. 

He joins the bureau amidst the destination's recently launched multimedia marketing campaign, "Let Yourself In," aimed at showcasing Toronto's diversity and offerings for a wide range of visitors and conference groups. Last year, the city welcomed a record 44 million travelers and hosted more international delegates from meetings than any other destination in North America.

"Scott's depth of experience in the hotel industry, combined with his understanding and appreciation of the important role destination marketing organizations like Tourism Toronto play in a city's economic vitality, make him the right person to fill this role at this time," said Robert Housez, general manager at the Chelsea Hotel Toronto and chair of the board of directors at Tourism Toronto.