Las Vegas convention attendance increased by 13.4 percent year-over-year in 2015, the Las Vegas Convention and Visitors Authority reported, driving the city's record visitation last year of 42.3 million people. The LVCVA commissioned the economic impact study by Applied Analysis, which also showed the convention industry had a positive impact on average daily room rates and helped to even out leisure travel's seasonal fluctuations to the city.
"We are encouraged by the continued strength and growth of the tourism industry, particularly in the meetings and convention sector," said Rossi Ralenkotter, president/CEO of the LVCVA. "As a destination, we look forward to building on this momentum in the coming years."
The study found that meetings have a $9.3 billion economic impact on the Las Vegas community, including $2.7 billion in wages and salaries, and more than 66,500 local jobs. The city hosted nearly 22,000 meetings, conventions and trade shows in 2015. More than one-fifth (22 percent) of all convention delegates in southern Nevada attended conferences at the Las Vegas Convention Center, which hosted 49 events in 2015 and drew 1.3 million people. Those attendees generated $2.1 billion in total economic output.
According to the study, the southern Nevada tourism industry overall was responsible for $52 billion in total economic impact last year, paying $14.9 billion in local wages and salaries and supporting 368,900 jobs - or 41 percent of the region's total workforce.