May 22, 2017
Thanks to cutting-edge events like South by Southwest (SXSW), music lovers, film fans and software developers already associate Austin, Texas, with technology. Now meeting planners will, too, according to the city's convention and visitors bureau, Visit Austin, which has launched a new digital event-planning tool called the "Austin Meeting Planner Guide."

Developed in response to research that Visit Austin conducted with its customers in 2016, the guide was published by Miles Partnership. An interactive digital magazine that includes links to other digital-planning resources, like images, maps and fact sheets, that meeting planners can peruse for detailed information on Austin's meeting facilities, accommodations, convention services and more.

"From research analysis and studying industry trends, we were able to create and now provide a more robust tool that offers an enriched planning experience," said Tom Noonan, president and CEO of Visit Austin. "Users can conduct faster searches by narrowing down our properties that meet their needs. They can also browse through hotel and venue profiles as well as view and download Austin promotional tools, one sheets, and information about the destination."

Planners can access Austin's new digital planning tool at