Visit Denver has achieved a Level 2 green meeting certification using the APEX/ASTM standards
, the first U.S. destination marketing organization to reach the goal.
"It's an honor to be the first destination marketing organization in the country to earn this level of certification, and it illustrates our continued resolve to be a leader in the green meetings industry," said Richard Scharf, president and CEO of the bureau. "Denver is already known for its commitment toward the environment and sustainable living, and this achievement not only answers a growing industry demand for green meetings, but it also reflects our company culture and the business culture of our city."
Visit Denver achieved Level 1 certification in 2013; the higher certification was awarded based on continued improvements in key criteria associated with the bureau's green meetings offerings, including its policies on staff management, communications, waste management, energy, air quality, water, procurement and community partners. The achievement also maintains Visit Denver's certification as an official Green Meeting Industry Council Supplier.
"Visit Denver's achievement of Level 2 APEX certification represents Denver's ongoing commitment to sustainable business practices in our city," said Jerry Tinianow, Denver's Chief Sustainability Officer.
Among the city's other green meetings offerings are the LEED Gold-certified Colorado Convention Center, which also was the first facility in the country to achieve ASTM Level 1 certification in the venues category, and the center's audiovisual provider, Image Audiovisuals, was the first company to earn certification in its category. Both have since achieved Level 2 honors. Denver's fourth company to be certified under these standards is Centerplate Catering, the Colorado Convention Center's resident catering company, which achieved ASTM Level 1 certification in 2014.