Visit Houston, the convention and visitors bureau of the Texas city, and MCI Group, the global meeting and event firm, have announced a two-year strategic partnership to attract more international medical meetings to Houston. The DMO forged the alliance to "build bridges" between its medical community and international medical associations to become a premier global meetings destination.
"We are excited to work with this new initiative with MCI Group and confident that it is a step in the right direction to position Houston as the leader in a vertical market with so much potential for our city," said Mike Waterman, president of Visit Houston.
MCI expects the alliance to strengthen its presence in the Texas Medical Center, which includes 56 medical institutions and is the world's largest such complex. "MCI has been active in the U.S. Medical market for many years, and this alliance will give us an opportunity to strengthen our foothold in that sector," said Richard Torriani, COO, Americas, for MCI Group.