by Michael J. Shapiro | May 12, 2017
Wisconsin's Superior-Douglass County Visitors Bureau is now known simply as Travel Superior. The rebranding includes not only the catchy new name, but a new logo and website, as well. An ad campaign will kick off this summer.
 
"Superior and Douglas County have a perfect mix of Lake Superior ships and beaches in the city, complemented by streams, waterfalls, trails and other outdoor beauty throughout Douglas County," said David Minor, president and CEO of the chamber and Travel Superior. "But it's easier for visitors to remember and interact with us if we brand ourselves simply as Travel Superior. It's not only our name, it's our message."
 
The organization and its new website, travelsuperior.org, continue to feature all of the Douglas County attractions, lodging and dining options they always have.
 
Travel Superior is part of the Superior-Douglas County Chamber of Commerce, located in Superior, Wis.