by Lisa A. Grimaldi | June 04, 2015
Carnival Corp. has unveiled its newest cruise brand, Fathom, which will offer guests “social impact travel.” Beginning next April, Fathom will embark on seven-day voyages from the Port of Miami aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival’s P&O Cruises for the start-up period of the new operation. Depending on their passions, interests and skills, travelers will have the opportunity to choose from a range of social impact activities and experiences both onboard and onshore. "Fathom will cater to an underserved market of consumers who want to have a positive impact on people’s lives, and aren’t always sure where to begin,” said Arnold Donald, CEO of Carnival Corp., in a company release. “We believe travel is a meaningful way to allow for personal growth while making purposeful and engaging contributions in the world. We are so pleased that Fathom will give travelers a unique opportunity to work alongside local people as part of a larger scale effort that will demonstrably improve lives. Both our travelers and the local citizens will learn and benefit from the opportunity to serve together.”