Destination management firm AlliedPRA has formed a strategic global partnership with Venuesworld.com, a venue-search firm/DMC that serves 25 countries in Europe, the Middle East and Asia. Through the venture, AlliedPRA will serve as Venueworld.com's preferred DMC in North America.
"This time last year, our company made the decision to shift our business strategy in Europe and move to a strategic partnership model," said Denise Dornfeld, chairperson of AlliedPRA. "We took a substantial amount of time to select the right partnership, ensuring we could successfully position AlliedPRA in the international market through a model that is strategic, forward thinking and goes outside the box of traditional DMC marketing consortiums. After vetting several companies and looking at the various channels in the international arena, we found a solid partner in Venuesworld.com. We are thrilled to collaborate with a company that is competing on a global scale through new mediums and untapped markets and is aligned with our award-winning business model of delivering outstanding DMC local, authentic and customizable services our clients have come to expect from AlliedPRA."