Destination management firm AlliedPRA has appointed Tony Lorenz, CMM, as its new chief executive officer. Lorenz was the co-founder and CEO of online platform BOB.tv; prior to that, he founded the event marketing agency ProActive. In his new role, Lorenz will be charged with overseeing the strategic direction, operations and sales-and-marketing functions of the organization, and will expand the franchise system and strategic global partnerships, while identifying opportunities to advance program technologies and service-delivery methods.
Lorenz will serve alongside AlliedPRA president Denise Dornfeld, who has been named chairperson of the global company.
"This year is set to be a pivotal one for AlliedPRA, with new strategic partnerships, organic growth and continued client-program success," said Dornfeld. "We are experiencing a positive growth path for our company, unlike any other year in the past decade. Tony is the right person to work with me, as we capitalize on the strong economic conditions, exceptional service delivery and innovative program enhancements that have clearly differentiated AlliedPRA. With our aggressive future plans, we are thrilled to have Tony join our team, working in collaboration with existing company leaders, to ensure AlliedPRA remains in a position of strong growth. He is well known in the industry, having deep relationships with the meeting industry's largest associations and corporations. He is also recognized as a thought leader who continues to change the way we operate and interact in this industry. I'm excited about the future outlook, not only for our company but for the industry as a whole, when we have leaders like Tony who push us all to see opportunities in a new light and have the courage to take risks that lead to great rewards."
Lorenz stated, "AlliedPRA has positioned itself well, with tremendous opportunity ahead. I am fortunate to join the company at this time, from the foundation of yet another leading organization, which has and will continue to craft a path others will follow in its sector, and possibly adjacent sectors, over time. I look forward to making the most of the opportunities that lie ahead, and I am thrilled to work side by side with this incredible team at AlliedPRA to get it done."