Haute couture has
found a new home in a growing collection of luxury hotels branded
by fashion designers like Versace, Armani and Christian Lacroix.
Following is a sampling of fashion-forward properties making
statements across the globe.
The g Hotel
The Monogram Hotel Group’s flagship
property, the 101-room g Hotel, was designed by the high-fashion
hatmaker Philip Treacy. Since the early 1990s, Treacy’s elaborate
creations, often more like sculptures than headwear, have been worn
by supermodels sporting the runway collections of the likes of
Valentino and Chanel. The g’s design reflects Treacy’s propensity
for the surreal, as seen in the Pink Salon (above), which can be
booked for private parties of up to 40 people. The property also
offers six “occasion suites,” including a breakout room for up to
100 and a boardroom with a sky lounge, accommodating 20.
Hotel Villa Amista
In the countryside of Valpolicella, a
few miles outside Verona, Italy, lies the 60-room Byblos Art Hotel
Villa Amista, a renovated 15th-century Renaissance villa bedecked
with accoutrements inspired by the Italian fashion label Byblos.
Pieces designed specifically for the hotel are part of the Byblos
Casa collection, the brand’s effort to combine high fashion and
interior design. Furniture was inspired by 16th- and 17th-century
iconography present in Venetian paintings, as well as more modern
influences such as Frank Lloyd Wright’s wooden tables. The hotel
has three meeting rooms, seating 55, 35 and eight people,