by Tom Isler | May 01, 2007

To enhance the Golf Industry Show, Caroline Gollier added diagonal aisles that converged in the middle of the floor.

Where the aisles intersected, exhibitors were asked to build a functional green from scratch.

As the green took shape, the attendees -- golf course superintendents -- “could not stay away.”

Gollier says the feature created a huge buzz, set a positive tone for the show and kept attendees on the show floor.