Over the past three years, meetings industry
associations among many others have begun to offer a sizeable
portion of their education on the web. “Online programs extend our
education to those who might not be able to attend a conference,”
says Marsha Hawk, vice president, education, for the Chicago-based
Professional Convention Management Association.
For meeting planners who have neither the time nor the funds to
justify a university course or an educational trip, the following
online programs might provide much-needed professional development
with a minimum of hassle.
American Society of Association Executives
Program: School of Association Management
Who should enroll: Inexperienced association
Course description: A variety of four- and
six-week courses build knowledge in areas such as meetings
management, educational programming and legal issues. Students
spend three to four hours per week, at their convenience, studying
materials and participating in discussion groups. There are no
tests; those who complete all the assignments receive three credits
per week of the course toward a Certified Association Executive
Cost: Four-week courses run $325 for ASAE members,
$425 for nonmembers. Six weeks: $425 and $525, respectively.
Program: Virtual seminars
Who should enroll: Anyone interested in current issues facing
Course description: These 90-minute presentations, which
participants can listen to over the phone and watch on the
Internet, occur one Wednesday per month. ASAE’s Education &
Conferences department chooses an important topic of the times,
such as customer service, ethics or attrition, and selects one or
more qualified speakers to present. Questions are answered at the
end of the presentation.
Cost: $179 members, $279 nonmembers