by Michael J. Shapiro | March 01, 2011

Annemieke TimmersAlong with growing fields such as information technology and automotive manufacturing, India has a rapidly expanding pharmaceutical business. Now a US$8 billion market, analysts expect it to skyrocket to US$20 billion by 2015, which would place it among the world's top 10 in value, according to Annemieke Timmers, brand director of CPhl, a series of trade shows for pharmaceutical ingredients and intermediates produced by B2B event producer UBM Live.

Now in its fourth year, CPhl India was launched in response to market demand -- as were CPhl shows in China, Japan and South America, which also were spun off from the flagship CPhl event in Frankfurt, Germany. Based on initial successes with the India show, for the past two years a cluster of related pharma market events have been co-located with CPhl India: ICSE, for contract services and packaging; P-MEC, for equipment and machinery; and BioPh, for the bio-pharma sector.

"The expansion in demand and the growth in the India pharma industry can be seen in many areas," notes Timmers. "The turnout at the events is also a great example of this." The 2010 cluster attracted a record 26,436 visitors to the Bombay Exhibition Centre in Mumbai, with more than 1,400 of those being international attendees.

Haf Cennydd"The Indian market has a great appetite for learning and is generally very open to new ideas and concepts," explains Haf Cennydd, UBM Live brand manager for the BioPh, ICSE and P-MEC shows. What's more, with many markets in the country being so young, it's possible to be the first to offer the educational opportunities. "Previously there were no major pharma events in the country on this scale," adds Cennydd, "nor any that offered such diverse content. By introducing the events here, we have made the market infinitely more accessible to international trade."

There are challenges to producing events in Mumbai, even if it is one of the world's largest cities. "The venues available to us for hosting the events are limited," notes Cennydd, "and we are tied to fixed space with little opportunity for expansion. But we have great support from the national trade associations, which is pretty unique to the Indian market.  And there is no language barrier when staging the events, which is also advantageous."