Sporty sun block. Shirts made by Solumbra block more than 97 percent of both UVA and UVB rays and offer 30 SPF protection. A long-sleeve polo version is available for $60. (800) 882-7860; sunprecautions.com
Absorbing idea. Drymax golf socks aim to make your feet feel less sweaty. They're available in a number of styles at most sporting goods stores, priced at $8 to $10 a pair. drymaxsports.com
Lotion notion. Coppertone Sport sunscreen now offers antioxidants and is "ultrasweatproof," which helps keep the lotion out of your eyes. Sold at drugstores nationwide for about $9.99; try drugstore.com to buy in bulk. coppertone.com
Marked ball. For anyone who has ever lost a ball on a golf course, the Tin Cup allows you to mark your balls with symbols such as a martini glass, a shark or a flamingo, starting at $17.95 each. Company logos can be produced for a fee. (888) 984-6287; tin-cup.com
(Super)hero worship. Is one of your VIPs a Superman or Batman fan? Creative Covers for Golf offers club covers depicting the Man of Steel and the Caped Crusader, as well as Wonder Woman, the Hulk and others ($34.99 each). Call the company for event pricing. (888) 228-5001; creativecoversforgolf.com
The tau of tee. The humorous new book from Josh Karp called Straight Down the Middle (Chronicle Books) examines the author's spiritual relationship with the game. Available from Amazon.com for about $17.