Research Studies Show Value of Face-to-Face Meetings

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This web-exclusive article accompanies "The Enduring Value of Face Time," by Tom Isler (M&C, May 2009).

Planners looking to defend the value of face-to-face meetings can pick up potent ammunition from the following studies:

• "2009 Exhibit Management Survey," Trade Show Exhibitors Association, February 2009 (free download)

• "30 Staggering Stats," Center for Exhibition Industry Research, December 2008 (free for CEIR or IAEE members)

• "B2B Marketers: Make Trade Shows Deliver Better Leads - and Value," Forrester Research, August 2008 ($749)

• "The Cost Effectiveness of Exhibition Participation: Part I," Center for Exhibition Industry Research, February 2009 (free for CEIR or IAEE members)

• "Decision Makers Prefer Exhibitions," Center for Exhibition Industry Research, August 2004 (free for CEIR members; for nonmembers, $24)

• "Determining Exhibitor ROI at B-to-B Tradeshow Events," BPA Worldwide, February 2009 (free registration required)

• "EventView 2009," Event Marketing Institute, Meeting Professionals International, and George P. Johnson, January 2009 (free download)

• "Exhibitions Provide Business Opportunities," Center for Exhibition Industry Research, August 2004 (free for CEIR members; for nonmembers, $24)

• "Exhibitions Work to Bring Buyers and Sellers Together Generating Commerce," Center for Exhibition Industry Research, February 2009 (free for CEIR or IAEE members)

• "Experiential Marketing: A Master of Engagement," Advertising Research Foundation, January 2008 (free for ARF members; for nonmembers, $199)

• "Keeping Employees Engaged: Focus on Motivation, Performance, and Productivity," Society for Human Resource Management, May 2006 (SHRM membership required)

• "Marketing Outlook 2009," CMO Council, March 2009 (free summary; full report, $99)

• "Meeting Management for Business Results," Society for Human Resource Management, September 2005 (SHRM membership required)

• "The Sales Perspective," M&C, February 2008 (free article)

• "Staging & Gauging: Do Events Pay Off?," CMO Council, February 2005 (free registration required)

• "Successful Exhibitors Use Exhibitions to Accelerate the Sales Process, Not Just for Image & Branding," Center for Exhibition Industry Research, January 1997 (free for CEIR members; for nonmembers,$24)

• "The Use and Value of Face-to-Face," Center for Exhibition Industry Research, November 2003 (free for CEIR members; for nonmembers, $48)

• "The Value of Meetings," TBA Global, December 2008 (free registration required)