by By Tom Isler | May 01, 2009

This web-exclusive article accompanies "The Enduring Value of Face Time," by Tom Isler (M&C, May 2009).

Planners looking to defend the value of face-to-face meetings can pick up potent ammunition from the following studies:

"2009 Exhibit Management Survey," Trade Show Exhibitors Association, February 2009 (free download)

"30 Staggering Stats," Center for Exhibition Industry Research, December 2008 (free for CEIR or IAEE members)

"B2B Marketers: Make Trade Shows Deliver Better Leads - and Value," Forrester Research, August 2008 ($749)

"The Cost Effectiveness of Exhibition Participation: Part I," Center for Exhibition Industry Research, February 2009 (free for CEIR or IAEE members)

"Decision Makers Prefer Exhibitions," Center for Exhibition Industry Research, August 2004 (free for CEIR members; for nonmembers, $24)

"Determining Exhibitor ROI at B-to-B Tradeshow Events," BPA Worldwide, February 2009 (free registration required)

"EventView 2009," Event Marketing Institute, Meeting Professionals International, and George P. Johnson, January 2009 (free download)

"Exhibitions Provide Business Opportunities," Center for Exhibition Industry Research, August 2004 (free for CEIR members; for nonmembers, $24)

"Exhibitions Work to Bring Buyers and Sellers Together Generating Commerce," Center for Exhibition Industry Research, February 2009 (free for CEIR or IAEE members)

"Experiential Marketing: A Master of Engagement," Advertising Research Foundation, January 2008 (free for ARF members; for nonmembers, $199)

"Keeping Employees Engaged: Focus on Motivation, Performance, and Productivity," Society for Human Resource Management, May 2006 (SHRM membership required)

"Marketing Outlook 2009," CMO Council, March 2009 (free summary; full report, $99)

"Meeting Management for Business Results," Society for Human Resource Management, September 2005 (SHRM membership required)

"The Sales Perspective," M&C, February 2008 (free article)

"Staging & Gauging: Do Events Pay Off?," CMO Council, February 2005 (free registration required)

"Successful Exhibitors Use Exhibitions to Accelerate the Sales Process, Not Just for Image & Branding," Center for Exhibition Industry Research, January 1997 (free for CEIR members; for nonmembers,$24)

"The Use and Value of Face-to-Face," Center for Exhibition Industry Research, November 2003 (free for CEIR members; for nonmembers, $48)

"The Value of Meetings," TBA Global, December 2008 (free registration required)